The Title Formula
Your listing title needs to answer the buyer's first three questions instantly:
[Year] [Make] [Model] โ [Key Selling Point] โ [Price]
Example: "2017 Honda Accord EX โ Clean Title, New Tires โ $9,900"
The Description Formula
Structure your description in this order:
- Hook โ The one thing that makes this car a great buy
- Key specs โ Year, make, model, trim, mileage, engine, transmission
- What's been done โ Recent maintenance, new parts, inspections
- What it needs โ Be honest about any issues (buyers find out anyway)
- Title and history โ Clean title, one owner, no accidents
- Call to action โ "Cash or financing, serious inquiries only"
Pricing Strategy
Check 10 comparable listings on CarGurus and Facebook Marketplace. Price at the median or 3โ5% below to generate fast inquiries. Never price at the top of the range unless your car is truly exceptional.
Photo Checklist
- Front 3/4 angle
- Rear 3/4 angle
- Driver side profile
- Passenger side profile
- Front straight-on
- Rear straight-on
- Interior from driver's door
- Dashboard and odometer
- Engine bay
- Trunk
- Any known flaws (be transparent)
Platform Strategy
List on Facebook Marketplace, Craigslist, and OfferUp simultaneously. Respond within minutes โ speed of response is one of the biggest predictors of sale success.
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